Creative Conversations from The Norman Agency

Performing & Directing -- Pt.3

admin@thenormanagency.com — Mon, 26 Oct 2009 15:47:33 -0400

Even more tips for performers and producers/directors of radio commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

Performing & Directing -- Pt.2

The Norman Agency — Wed, 21 Oct 2009 15:56:39 -0400

More tips for radio-ad performers and directors/producers about better ways to work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

Performing & Directing -- Pt.1

The Norman Agency — Wed, 14 Oct 2009 10:58:16 -0400

How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? And how can professionals on both sides of the studio glass communicate more effectively with each other and together create more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro (dougshapiro.com or thesavvyactor.com) sat down at 38 Greene studios in Manhattan to answer those questions.

What Listeners Hate Most About Radio Ads

The Norman Agency — Mon, 28 Apr 2008 15:26:42 -0400

We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)

How to Create Great Radio Commercials -- in Brief, Pt.2

The Norman Agency — Sat, 01 Oct 2005 15:26:48 -0400

We discuss Steps 6 to 10 of the development of a Creative Brief that will result in effective, business-building radio commercials.

How to Create Great Radio Commercials -- in Brief, Pt.1

The Norman Agency — Thu, 01 Sep 2005 15:26:52 -0400

Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief.

Your Radio Campaign - Give It Time

The Norman Agency — Mon, 01 Aug 2005 15:26:58 -0400

Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them.

Accuracy Matters

The Norman Agency — Fri, 01 Jul 2005 15:27:03 -0400

How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials.

Are Your Ads Selling Your Competitors?

The Norman Agency — Wed, 01 Jun 2005 15:27:06 -0400

How to make sure your ads aren't helping your competition succeed.

Taking Care with Radio Commercials

The Norman Agency — Sun, 01 May 2005 15:27:10 -0400

Why radio commercials should be created with the same care as other marketing communications, like print ads.

The Long and Short of Radio Ads

The Norman Agency — Fri, 01 Apr 2005 15:27:14 -0400

When to use which length of radio commercial.

Sounds Amazing

The Norman Agency — Tue, 01 Mar 2005 15:27:19 -0400

The value of working with a great sound designer/recording engineer.

What's the Big Idea(s)?

The Norman Agency — Tue, 01 Feb 2005 15:27:22 -0400

Big ideas shouldn't just be the creative ones.

Concepts to Shun

The Norman Agency — Fri, 21 Jan 2005 15:27:26 -0400

How to kill a campaign's effectiveness with cliched and cookie-cutter ideas.

Casting Coaches

The Norman Agency — Tue, 18 Jan 2005 15:27:30 -0400

How do you go about finding the perfect voices for your radio commercials? We talk about some of the methods.